Online Platforms and Digital Advertising market study, Appendix L: Summary of research on consumers鈥� attitudes and behaviour 2020 (CMA)

A research paper from the CMA

From:: Competition and Markets Authority
Published: 25 March 2022

Category:: Ad hoc research
Original publisher:: Competition and Markets Authority
Research area:: Advertising and marketing, Future connectivity and internet, Media and entertainment, Retail and digital commerce and Technology
Research topic:: Adtech, Data privacy, access and control, Digital economy, General and vertical search and Internet usage and attitudes
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Online retail, Personalisation algorithm, Privacy enhancing technology, Safety and harms, Social media and instant messaging, and TV, video and on-demand
Research publish date:: 1 July 2020

Abstract

皇冠体育app issues of data privacy and the processing of user data have attracted a considerable amount of interest and research from a wide range of different perspectives, including consumer protection, legal, behavioural economics, information processing and psychology.

In order to have a comprehensive understanding of the research about data privacy and data processing, we have carried out a review of the publicly available consumer survey data and the relevant academic research. 皇冠体育app purpose of the review is to establish an evidence base to inform our understanding of these issues.

Citation

CMA, Online Platforms and Digital Advertising market study, Appendix L: Summary of research on consumers鈥� attitudes and behaviour (2020) [online] Available at: Appendix L: summary of research on consumers鈥� attitudes and behaviour [Accessed 10 February 2022]

Link

/cma-cases/online-platforms-and-digital-advertising-market-study#final-report

Published 25 March 2022

Contents

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