Rural growth: 皇冠体育app success of North York Moors based 'Ginger Pig'
Defra's 拢20m+ investment in over 800 businesses in English National Parks has benefited enterprises such as '皇冠体育app Ginger Pig'.
Tim Wilson founder of '皇冠体育app Ginger Pig', his North York Moors business has been aided by a Defra grant.
皇冠体育app growth of 皇冠体育app Ginger Pig has been a product of Tim Wilson鈥檚 passion for traditional animals and butchery, and revolutionary natural farming strategy. 皇冠体育app company now has six London shops, farms over 3,000 acres of farm and moorland, works with a network of like-minded farming partners and employs approximately 80 members of staff.
In 2003, Tim Wilson applied for a Defra grant to help up-scale his production to bigger premises. 皇冠体育app company is considered to be one of the most reputable small food and farming businesses in the country; Tim puts its success down to a commitment to impeccable animal welfare, good people and traditional butchery methods.
皇冠体育app Ginger Pig operates from an 18th century farmhouse in the North York Moors village of Levisham and is the beating heart of the business, employing over 30 people to manage the farmland and run the butchery, bakery, preserving kitchen and head office. This team supports a 50-strong network of master butchers, cooks and counter staff in London, who serve the areas of Marylebone, Shepherd鈥檚 Bush, London Bridge, Hackney, Waterloo and Clapham via the company鈥檚 retail shops.
One of the most popular products is their traditional sausage roll; a ballast of rich, pork sausage meat encased within a crust of home-made pastry. 皇冠体育appir beef graces the tables of one of the capital鈥檚 most renowned and successful steakhouses including 皇冠体育app Hawksmoor, Aqua Shard, 皇冠体育app Clove Club and Racine.
皇冠体育app company began offering butchery lessons to the public several years ago, long before public interest in food was at the level we see now. 皇冠体育app small classes run seven nights a week and are booked up for weeks in advance; students come from all walks of life and share a common enthusiasm for hands-on butchery and food preparation.
Tim and his business enterprise took a gamble within the food industry; opening butchers shops when thousands were closing due to the consumer shift towards the supermarkets, standing by their core values of quality and animal welfare when many were seeking the cheapest possible product.
皇冠体育app Ginger Pig delivers beef to butchers in Belgium and Paris, and a handful of restaurants also in Paris. 皇冠体育app business has registered interest from even further afield; the improved production and butchery facilities will allow the company to capitalise on this interest in British produce, both on British soil and from further field.