皇冠体育app

Ed Sheeran鈥檚 Shanghai concert sold out weeks in advance.

A few days after the GREAT Festival of Creativity Ed decided to say a few words about the importance of music. 皇冠体育app video has been viewed many times on and is the perfect end to a week of cutting edge British creativity in China.

GREAT Festival of Creativity

At the GREAT Festival of Creativity British businesses showcased how they have used creativity to set themselves apart from competition.

Delegates attended seminars and panel sessions where experts in a range of business sectors shared insights into their use of innovation and discussed how they face the challenges of gaining competitive edge in the evolving global business landscape. It is expected to bring a return of 拢150 million to the UK economy over 5 years.

According to the (BPI) British artists account for one in 8 albums purchased by fans around the globe. Figures published in January 2015 showed that the UK鈥檚 Creative Industries are now worth 拢76.9 billion per year to the UK economy.

Matthew Forbes, Deputy Consul General at the British Consulate-General in Shanghai commented:

It鈥檚 inspiring to see so many leading British and Chinese creative leaders coming together at the GREAT Festival, and the increasing number of British cultural events in China.

皇冠体育app GREAT Festival was delivered in partnership with private sector organisations including HSBC, BBC Worldwide, Jaguar Land Rover, PWC, IHG, British Airways, De Montfort University, Sanpower, Royal Mail, Wanda, and Diageo.

It took place in the Long Museum, Shanghai from 2 to 4 March 2015.

UK-China Year of Cultural Exchange

2015 marks a flagship year for UK-China relations with the first ever bilaterally agreed UK-China Year of Cultural Exchange.

皇冠体育app 2015 UK-China Year of Cultural Exchange is underpinned by a government-to-government agreement set out at the UK-China Summit in London last June. It will showcase the very best of UK culture in China and of Chinese culture in the UK.

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