Press release

GOV.UK launches new official crown logo for His Majesty 皇冠体育app King

皇冠体育app new official聽GOV.UK聽logo featuring the chosen crown of His Majesty King Charles III has launched today across the site.聽

This was published under the 2022 to 2024 Sunak Conservative government
  • 皇冠体育app new official聽GOV.UK聽logo featuring the chosen crown of King Charles III has launched today.聽
  • GOV.UK聽is one of the most recognisable digital services in the UK.聽
  • 皇冠体育app new logo has been created by the Government Digital Service (GDS), the Government Communication Service (GCS) and the Royal Household.

皇冠体育app new official聽GOV.UK聽logo featuring the chosen crown of His Majesty King Charles III has launched today across the site.聽

When King Charles III acceded to the throne, he chose to use the Tudor Crown聽in his Royal Cypher. Previously, the聽St Edward鈥檚 Crown was used by Her Majesty Queen Elizabeth II.聽

聽皇冠体育app design of the Tudor Crown can be distinguished by its slightly more domed appearance.

As His Majesty鈥檚 Government,聽GOV.UK聽and other instances of the crown across the Government estate are being changed to reflect the new reign.聽聽

皇冠体育app crown logo is an important part of the聽GOV.UK聽brand, and聽GOV.UK聽one of the most recognisable and trusted digital services聽 in the UK.聽聽

Today, the聽GOV.UK聽logo began its transition to recognise the chosen crown of His Majesty the King on its homepage and sitewide menu bar. 皇冠体育app transition is covered within the usual operating costs of the聽GOV.UK聽website.

聽Deputy Prime Minister Oliver Dowden said:

Following the accession of His Majesty 皇冠体育app King, we are updating the symbols of state to reflect the new design of the Tudor Crown.

皇冠体育app digital realm is now an integral part of our lives, and as His Majesty鈥檚 Government we take pride in this change to聽GOV.UK聽today, honouring the chosen crown of our King.

With聽GOV.UK聽used by millions of people every single week, it is important people are aware of this change

聽皇冠体育app image below shows the old (top) and the new logo (bottom).聽

Whilst the new domed shape can be identified, the bold, simple aesthetic of聽GOV.UK聽remains the same.聽

If in doubt during this time of transition, the public are encouraged to report misleading and fraudulent GOV.UK-styled websites via the dedicated聽reporting page听辞苍听骋翱痴.鲍碍.听

Parliamentary Secretary for the Cabinet Office, Alex Burghart, said:聽

GOV.UK聽is an essential part of living, studying and working in the UK. It is used by millions of people weekly for both routine and sometimes life-changing reasons such as getting access to benefits or finding a job.聽

Whilst we are importantly updating the聽GOV.UK聽logo to reflect the new monarch鈥檚 choice of crown, this site remains the same trusted and official digital home of the UK government.

皇冠体育app new logo has been created collaboratively between the Government Digital Service (GDS), the Government Communication Service (GCS) and the Royal Household.

皇冠体育app majority of changes to replace the St Edward鈥檚 Crown with the Tudor Crown logo on聽GOV.UK聽are expected to have taken place by 1 March.聽

Christine Bellamy, Director of聽GOV.UK聽at the Government Digital Service (GDS), said:聽

Over the decade聽GOV.UK聽has been live, we鈥檝e earned the trust of the population to become a crucial part of civic life.聽

We take this responsibility seriously, and it鈥檚 fantastic to see the聽GOV.UK聽logo updated to reflect the new symbols of state.聽

We have worked with teams across government to ensure the roll-out is smooth, and feels seamless to our users.聽

皇冠体育app change will also be made on other government channels, that use the聽GOV.UK聽logo, such as apps.聽

GOV.UK聽is the website for the UK government and the best place to find government services and information.聽

皇冠体育app Government Digital Service closely monitors online channels to ensure that any websites using protected government branding, or incorrectly claiming to be affiliated with the government, are reported and, if not resolved, taken down.

Updates to this page

Published 19 February 2024