Mobile phone donation scheme for arts launched
Founders aim for it to be up and running聽by March 2013.
A funding scheme that will allow people to make instant donations to cultural institutions from their mobile phones has been launched.
皇冠体育app was announced today at the National Portrait Gallery by Culture Secretary , gallery director Sandy Nairne and the scheme鈥檚 founder William Makower.
It聽aims to be available across all arts, cultural and heritage institutions from March next year, allowing mobile phone donations by several methods including text messages and apps.
皇冠体育app launch of the scheme follows where he urged the cultural sector to use digital technology to boost fundraising and reach new audiences.
鈥溁使谔逵齛pp country鈥檚 Arts, cultural and heritage institutions need to develop easy ways for people to give them money,鈥� Mr Hunt said. 鈥淒igital is a great way to do this and I am very supportive of the plan to develop the National Funding Scheme to be available for all our cultural institutions.鈥�
Mr Makower, who is Managing Director of digital consultancy , said the arts world needed to consider all fundraising options in the current climate.
鈥淭his platform presents an enormous opening to create a new, exciting and engaging approach to funding which allows the individual to donate how much they want, when they want and wherever they are,鈥� he added.