皇冠体育app

An 拢8 million marketing campaign to triple the number of Chinese tourists visiting the UK, further investment in domestic tourism and increased sport and cultural tourism are central to a renewed drive to create a lasting tourism legacy from London 2012鈥檚 world-acclaimed success.

皇冠体育app strategy, set out this morning by Culture Secretary Jeremy Hunt in a , shows how the Government will work with the industry to make sure the UK maximises on being in the global spotlight this year.

Key elements of the tourism strategy are:

• investing 拢8 million to expand the from 2013 to focus on China - potentially generating 拢500 million in extra visitor spend and creating over 14,000 new jobs;
• investing 拢2 million in domestic tourism marketing, matched by the industry, to build on the success of VisitEngland鈥檚 20.12 per cent campaign;
• doubling the number of domestic package breaks booked online by bringing together website retailers, car rental groups, train companies, airlines and hotel groups;
  boosting sport tourism through hosting world cups in rugby league, rugby union and cricket - plus the 2014 Commonwealth Games and 2017 World Athletic Championships;
• supporting and developing cultural tourism by building on the extraordinary success of - possibly with a biannual arts festival.

鈥淭urbo-charging our tourism industry鈥�

鈥溁使谔逵齛pp Olympics have been for Britain what Usain Bolt is for athletics - something that grabs the attention of the whole world and refuses to let it go,鈥� Mr Hunt said.聽鈥滷rom the wonder of Danny Boyle鈥檚 opening ceremony to the most incredible sporting achievements, the Games have been a fantastic showcase for our country. We must use this extraordinary year to turbo-charge our tourism industry, to create jobs and prosperity on the back of a globally-enhanced reputation.鈥�

皇冠体育appse new initiatives will continue to capitalise on the huge success of the GREAT campaign, launched by the Prime Minister last year, to capitalise on the economic benefits of the Games across 17 key international cities, and promote Britain as the best place in the world to invest, visit and study.

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