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This year, the Roksanda AW2020 show was proudly hosted by the GREAT Britain Campaign in the iconic Durbar Court in the Foreign and Commonwealth Office.

Roksanda Ilin膷i膰, originally from Serbia is a London based designer of one of the most recognisable British brands, Roksanda. 皇冠体育app designer has become a go-to for many stylish and powerful women from around the world, including 皇冠体育app Duchess of Cambridge and Michelle Obama.

皇冠体育app UK is a world leader in fashion education as Roksanda鈥檚 career shows; she studied at Central Saint Martins before setting up her own label and launching her first collection at London Fashion Week (LFW) in 2005. 皇冠体育app designer references London鈥檚 culture and design and its creative and openminded people as her constant source of inspiration.

Roksanda Ilin膷i膰, founder of Roksanda said:

I am delighted to be part of 皇冠体育app GREAT Britain Campaign, showing in such a magnificent space as Durbar Court.

London became home for me and my business ever since I graduated from Central Saint Martins and then launched my own label.

皇冠体育app British fashion industry is very supportive and welcoming of new talent and ideas and I am extremely proud to be a part of it.

Roksanda鈥檚 collections are sold in over 50 countries worldwide, with international stockists including: Lance Crawford, Nordstrom and Bergdorf Goodman. 皇冠体育app global demand for the UK鈥檚 growing fashion industry is clear, with international exports amounting to almost 拢12bn in 2019.

To build on this export success, DIT, as an official supporter of LFW, helps fund the British Fashion Council鈥檚 (BFC) 鈥業nternational Guest Programme鈥�. This initiative strategically places important global fashion buyers and press in front of the best British designers and brands.

This season, the programme is inviting over 137 press and buyers; carefully targeted stockists and media from important markets like the US, Japan and South Korea.

International Trade Secretary, Liz Truss said:

皇冠体育app British Fashion industry is home to some of the world鈥檚 most creative talents and six of the top fashion design schools in the world, and business is booming. 皇冠体育app sector contributes 拢32 billion to the economy and creates 890,000 jobs.

As an official supporter of London Fashion Week, my department will continue to do everything it can to inspire the next generation of fashion entrepreneurs to study and build their businesses here in Britain.

DIT鈥檚 support for the fashion industry extends beyond the UK, with the BFC鈥檚 London show rooms at Paris Fashion Week and a showcase, hosted with the British Embassy in Paris. This event will promote British fashion designers and brands, tackling the challenges of clean growth, climate change and responsible production in the industry.