Sainsbury's provides £10 million investment for School Games
Department of Health strengthens investment with additional £14m.

ʹapp UK’s Olympic and Paralympic sporting legacy was given a huge boost today when pledged a £10 million package to support the new over the next four years. A further £14 million from the plus a further £8 million from will extend funding for School Games organisers from two years to four years, up to 2015. And sponsorship from means that the 1,600 young athletes will be provided with sports kit.Բܰ’s recently announced and future activity to encourage sport in schools.
ʹapp unprecedented funding package, which will ensure that the School Games have a lasting legacy beyond 2012, was announced today by Secretary of State for Culture, Olympics, Media and Sport, and Բܰ’s Chief Executive Justin King. To mark the announcement they were joined today at Բܰ’s Store Support Centre by Olympic Silver medallist , Paralympic hopeful , Sport England Chair Richard Lewis, Chief Executive Baroness Sue Campbell, Chief Executive Tim Hollingsworth and children from the in Southwark.
said:
“We are absolutely determined to leave a real and lasting legacy for young people from London’s Olympic and Paralympic Games, and the Բܰ’s School Games will help do just that. ʹapp fantastic funding package announced today - from Բܰ’s, adidas and the Department of Health - shows the commitment to completely transform competitive sport in schools. I want to thank Բܰ’s and adidas for their generosity in helping to secure the future of the School Games beyond 2012.�
Բܰ’s was previously headline sponsor of the UK School Games and this new sponsorship sees the supermarket build on its involvement in school sport. Through its Active Kids programme, London 2012 Paralympic Games sponsorship and this new initiative, Բܰ’s aims to make sport accessible to children of all ages and abilities.
Justin King, Chief Executive said:
“We are thrilled to announce our support for the School Games over the next four years. It will complement our Paralympic Games sponsorship perfectly and will add extra weight to our hugely successful Active Kids Scheme which is now in its 8th year.
“We have promoted a healthier and more active lifestyle for all for many years now and this new sponsorship will see us continue to build on that in 2012 and beyond.�
ʹapp has also committed an additional £14 million to fund School Games Organisers for another two years, up to 2015. That comes on top of £22 million of funding from ʹapp Department of Health and Sport England to support those posts until 2013. ʹapp School Games Organisers are responsible for working with schools to deliver the Games and work with projects like the Change4Life Sports Clubs. ʹapp Youth Sport Trust has been commissioned by Sport England to deliver all levels of the School Games up to 2013, including the finals in 2012.
have also today signed up as official kit supplier for the Բܰ’s 2012 School Games national finals. ʹappy will provide kit for the 1,600 young athletes who will compete in the finals in the Olympic Stadium and other Olympic venues in May.
, Andrew Lansley said:
“ʹapp School Games is a great example of how we can use fun and engaging ways to get more children into the habit of being active. Not only is this vital for good health but it is a great way to build self-esteem and confidence.
“I’m delighted to be investing an additional £14 million in the School Games. This will help us achieve a real legacy for school sport and help make physical activity part of everyday life.�
Head of Sports Marketing, Robin Money,said:
“adidas are delighted to be involved in equipping the 1600 competitors for the 2012 School Games. Adidas has an unrivalled history with the Olympics and especially in Britain where we have supported Team GB and Paralympics GB for many years. By clothing the athletes of the 2012 School Games, adidas will be supporting the next generation of British Olympic talent. This will be a wonderful experience for them and will help to create a great legacy for British Sport�
Chair, Richard Lewis said:
“ʹapp School Games is bringing the magic of a home Olympic and Paralympic Games to tens of thousands of young people and will inspire them to make sport part of their lives. Բܰ’s is leading the way in showing how the private sector can help us achieve our mission to get more young people enjoying sport.�
Chief Executive, Tim Hollingsworth said:
“This announcement is great news. Բܰ’s support for the London 2012 Paralympic Games has already shown how committed they are to driving interest and improvement in disability sport across the UK, and the School Games is notable for its inclusive approach. I expect it to provide a key moment in the sporting journey of young athletes as they strive to represent their country at future Paralympic Games.�
Chief Executive, Baroness Sue Campbell said:
“Բܰ’s has a proud history of supporting school sport and we are delighted to have them on board for the School Games. 2012 promises to be a magnificent year for sport and the Youth Sport Trust is delighted to be delivering the School Games, which represent a fantastic opportunity to excite and inspire young people through sport.�
Notes to Editors
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Speech from Secretary of State for Culture, Olympics, Media and Sport, Jeremy Hunt:
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For further information about the Բܰ’s School Games contact DCMS on 020 7211 6266.
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For further information about the Բܰ’s sponsorship package contact Darragh Ooi on 020 7695 4651.
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ʹapp Բܰ’s School Games is a new school sport competition, using the inspiration of the London 2012 Olympic and Paralympic Games to help transform competitive sport in schools and get more young people playing sport. Open to all schools, there are three levels of competition (class versus class, school versus school and then county or city wide sports festivals) leading up to the showcase final on the Olympic Park. ʹapp Բܰ’s School Games will continue after 2012 and the ambition is for the finals to be held in the Olympic Park at regular intervals. Schools have until the end of February to sign up. For further information contact the Youth Sport Trust on 020 7211 5262.
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Sport England is investing up to £35.5 million of National Lottery funding in the School Games.
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More information is available on theand website.
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Web-quality film and photos will be available on the DCMS website shortly.
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