Trade Secretary launches UK-India campaign on G20 visit to Jaipur
皇冠体育app Secretary of State launches Alive with Opportunity, a campaign designed to build on the UK and India鈥檚 strong relationship, and boost trade and investment.
- New 拢1.5m GREAT marketing blitz will go beyond UK and India鈥檚 strong business and trade links to highlight shared cultural interests - from football and cricket, to food and film
- Kicking off today, 鈥楢live with Opportunity鈥� campaign will help double trade with India by 2030 with a series of targeted trade missions for UK firms in high growth sectors
- Comes as Kemi Badenoch visits India for G20 Trade talks, and key meetings with Tata Chair Natarajan Chandrasekaran and Commerce Minister Piyush Goyal
Higher education, agri-tech, and e-sports will feature as prominent sectors in a revamped series of modern, targeted UK trade missions to India over the coming year.
皇冠体育app Department for Business and Trade is launching Alive with Opportunity, a 拢1.5 million marketing campaign designed to build on the UK and India鈥檚 strong and enduring relationship, boost trade and investment, and promote the two nations鈥� powerful cultural links.
Business and Trade Secretary Kemi Badenoch will launch the campaign on a three-day visit to India starting today [Thursday 24 August]. She will first attend the G20 Trade Ministers Meeting in Jaipur before flying to New Delhi for a parallel business-focused Business 20 summit, plus meetings with Commerce Minister Piyush Goyal and Tata Chair Natarajan Chandrasekaran.
UK Business and Trade Secretary Kemi Badenoch said:
I鈥檓 delighted to be returning to India to support their G20 Presidency, further our trade talks and meet key business leaders. 皇冠体育app UK and India have a thriving relationship and we both share an ambition to deepen our cultural and trading ties.
India is the UK鈥檚 second biggest source of investment projects and I鈥檓 confident this new campaign will help boost interest in and demand for UK goods and services even further.
As part of the UK鈥檚 ambitions to double trade with India by 2030, the campaign aims to stimulate interest and demand for UK goods and services and attract new Indian inward investment.
New DBT data shows India is the UK鈥檚 2nd largest source of investment projects, with 118 new projects in the last financial year creating 8,384 new jobs.
Today, more than 900 Indian businesses operate in the UK, and more than 600 UK businesses are finding success in India supporting more than half a million jobs across both countries.
皇冠体育app Alive with Opportunity campaign will celebrate business, trade, cultural and sporting links between the UK and India, taking advantage of major moments such as India鈥檚 hosting of the Cricket World Cup and the England-India test series starting in January.
Adverts promoting the UK will feature across billboards, in airports and across social media channels backed by a series of targeted trade missions, promotional events and marketing activations in both countries.
皇冠体育app campaign aims to bring to life the concept of the 鈥榣iving bridge鈥�, a phrase popularised by Indian PM Modi to describe the relationship between the two countries based on a continuous exchange of people, ideas and culture.
UK-India Business Council CEO, Richard McCallum, said:
With total trade growing 34% in current prices in the year to March 2023 and India remaining the 2nd largest source of FDI projects in the UK, there is no doubt that the economic relationship between our two countries is flourishing.
UK companies recognise that India is one of the fastest growing economies and one that is alive with opportunity in a range of sectors, including R&D, talent and manufacturing. Indian firms are also embracing UK technology and capital to grow internationally.
I鈥檓 encouraged to see the launch of this campaign, which showcases our countries鈥� symbiotic relationship and the many cultural and trading opportunities both have to offer.
While at the G20, Secretary Badenoch will pitch for greater deployment of digital trade, which will cut red tape and make it easier for UK businesses of all sizes to buy and sell internationally.
In New Delhi, she will meet some of India鈥檚 major businesses across a range of sectors, including BP, HSBC, Vodafone, Rolls Royce and Confederation of Indian Industry on Friday. She will also hold a bilateral with Tata Chair Natarajan Chandrasekaran, following their announcement last month of a new 拢4billion gigafactory in the UK.
Her visit coincides with Round 12 of talks for an ambitious and comprehensive trade deal with India.聽 She will meet with her counterpart Commerce Minister Piyush Goyal to take stock of negotiations and agree how to progress a deal which could boost our bilateral trade, already worth 拢36 billion last year.