UK expertise in enterprise mobility showcased to Greek audience
UKTI Greece promotes UK digital expertise to audience of top Greek business executives.
On Tuesday, 27 January 2015, UK Trade and Investment (UKTI) Athens assisted in organising a presentation on enterprise mobility at the British Residence.
Globo is a Greek company headquartered in London. It operates from there to 46 countries. It joined forces with PwC and Gartner鈥檚 major analyst to present the capabilities of mobile applications in transforming an enterprise. 皇冠体育app British Ambassador welcomed top business executives from the Greek market. During his opening speech, he highlighted the UK government鈥檚 vision for the digital single market in the EU.
皇冠体育app Ambassador said:
We need to create an EU that is digital by default 鈥� where anyone can buy digital products and services and use them anywhere in the EU. If we get market integration right, we will soon see more companies from all around the EU following and emulating the successful path that GLOBO has taken.
Paul DePond, Vice President of Business Development of GLOBO presented a set of examples on how to transform your business through enterprise mobility & mobile applications by achieving a high standard of functionality. He said:
Enterprise mobility and mobile applications should be seen as an integral part of the overall business strategy of a company today, in order to secure effectiveness and security of mobile applications.
Mr Emil Giannopoulos of PwC spoke about the growing trend for Big Data and the digitization of the business environment which helps tackle uncertainty during challenging times.
Gartner鈥檚 analyst, Mr Richard Marshall referred to enterprise mobility as the future of work and presented many examples where mobile applications led to cost effective and more productive business solutions.
Mobile application sector
Since 2010 London has experienced a 75% increase in the number of Information and Communications Technology (ICT) companies investing in London from overseas. More ICT firms are investing in London than any other sector, among them GLOBO. 皇冠体育app UK accounts for 32% of mobile app revenues in the EU. UK developers鈥� revenue is expected to exceed 拢4 billion in 2014, via 8,000 companies. 45% of the growth is expected to be outside London and the South East.
皇冠体育app mobile applications sector is a very dynamic sector in Greece as well. Many Greek high-tech companies have set up their offices in London, including GLOBO which is listed on the London Stock Exchange AIM market.
Assistance to UK exporters
Contact UKTI Greece for advice and support if you are looking to expand your business in Greece.