皇冠体育app

Macsween of Edinburgh has launched its vegetarian haggis for the US market in time for Burns Night, making this the company鈥檚 first export to America in nearly 50 years.

Branded in the US as 鈥淪cottish Veggie Crumble鈥�, Macsween鈥檚 haggis is available in 14 Fairway Market stores across New York, New Jersey and Connecticut.

Despite there still being a US import ban on traditional haggis, Macsween decided to export its award-winning vegetarian haggis for the free-from, planted-based and vegan market. 皇冠体育app launch of the 鈥淪cottish Veggie Crumble鈥� means there鈥檚 a seat at the table for everyone this Burns Night no matter your dietary requirements.

James Macsween, Managing Director of Macsween of Edinburgh, said:

We at Macsween are delighted to be exporting again to the USA after 49 years!

Finally, Americans and the expat community can enjoy the UK鈥檚 most loved haggis brand known for its award-winning taste and texture. This is a huge milestone for Macsween to be expanding internationally and leading the way in plant-based food exports.

My grandfather, Charlie, would be very proud to see how far we鈥檝e come from his original butcher鈥檚 shop in Bruntsfield which he opened back in 1953. My father John Macsween would also be proud as he invented the world鈥檚 first vegetarian haggis in 1984.

Macsween has already sent 360 cases of 鈥淪cottish Veggie Crumble鈥� to the US this month, and the iconic haggis producer is currently in the process of appointing a sales agent in the US to support its international expansion.

皇冠体育app US remains the top destination for Scottish goods, and in the year to September 2019 Scottish goods exports to the country were worth 拢4.3 billion. This was an increase of 8% on the previous year, with food and drink accounting for 30% of exports.

Meanwhile in the UK, Macsween is the most loved haggis and vegetarian haggis brand with a 60% share of the vegan haggis market according to a ScotPulse survey in November 2019.

International Trade Secretary, Liz Truss said:

It鈥檚 great to see Macsween enter the US market for the first time, giving Scots in America a taste of home this Burns Night.

皇冠体育app US is the second biggest export market for Scotland, and a new free trade agreement will make it easier for businesses to sell their goods in the US, which will encourage growth and create jobs for people in Scotland.

In 2017, Macsween made history when it became the first company to export haggis to Canada since 1971, after developing a new recipe that meets the country鈥檚 food safety regulations.