Contractual terms and privacy policies: how to improve consumer understanding
A guide for business on how to help their customers better understand their contractual terms and privacy policies.
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This guide examines techniques for improving consumers鈥� understanding of contractual terms, conditions and privacy policies. 皇冠体育app focus is on methods offering low-cost, practical and scalable solutions. 皇冠体育app guidance draws on new research and includes a review of the existing academic literature. Full results and methodology are available in the technical report.
BEIS commissioned the Behavioural Insights Team (BIT) to work with regulators and academics to design and test the techniques, and produce the report.