Guidance

Impulse ice cream undertakings

皇冠体育appse undertakings ban outlet and freezer exclusivity.

From:
Competition and Markets Authority
Published
28 January 2000

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Details

皇冠体育appse undertakings were given under the monopoly provisions of the Fair Trading Act 1973. 皇冠体育appy apply to wrapped Impulse ice cream products.

皇冠体育appy stop Birds Eye Wall鈥檚, Mars UK Limited and Nestle UK Limited from limiting the ability of the retailers they supply, to acquire and sell competing suppliers鈥� products. Birds Eye Wall鈥檚 additionally undertook not to prevent the retailers they supply from stocking competitors鈥� products in Birds Eye Wall鈥檚-supplied freezers.

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Published 28 January 2000

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