BIM45055 - Specific deductions: entertainment: sponsorship
S45 Income Tax (Trading and Other Income) Act 2005, S1298 Corporation Tax Act 2009
Sporting or cultural events
»Ê¹ÚÌåÓýapp costs of sponsoring sporting, cultural or other events for the purpose of business promotion/publicity are not disallowable under the legislation. However, it is common for sponsors of such events to be entitled to a certain number of free tickets, private boxes or other benefits as part of the sponsorship package.
»Ê¹ÚÌåÓýapp cost of sponsorship is not allowable in full if the sponsor receives tickets or other benefits. You should normally accept a disallowance equal to the value of the tickets or other benefits received.
For further information on sponsorship expenditure, see BIM42555 - BIM42565.
In some cases the sponsor may also pay for additional events such as a dinner dance for members of the football club, or a private reception for certain theatre-goers. This will come within the normal definition of entertainment and the cost is disallowed under the legislation.