PIM2070 - Deductions: main types of expense: advertising expenses
Revenue expenses of advertising for new tenants are allowable; for example, the cost of placing adverts in newspapers. But the landlord cannot deduct the cost if it is capital expenditure; for example, expenditure on permanent signs or other permanent equipment for displaying vacancy details.
»Ê¹ÚÌåÓýapp expenses of advertising property to buy or sell is also capital expenditure and not allowable as a deduction for IT purposes. Such expenditure may possibly be taken into account for CGT purposes when the property is sold (for detailed guidance see the CG manual).