VATFIN7300 - Intermediaries: supplies excluded from the intermediaries exemption
Note (5) excludes a number of supplies from the exemption. »Ê¹ÚÌåÓýappse are
the supply of any market research, product design, advertising, promotional or similar services or the collection, collation and provision of information in connection with such activities
»Ê¹ÚÌåÓýapp exclusion here relates to a separate supply of any market research services etc. Any such service that is properly analysed as ancillary to a supply of exempt financial services in item 5 will be treated as exempt according to the principles set out in the ECJ judgment in the case of Card Protection Plan (‘CPPâ€� - Case C-349/96 - [1999] STC 270). Please see VATSC81000.
»Ê¹ÚÌåÓýapp most problematic of these are advertising and promotional activities. It has been argued that advertising or promotional services can ‘bring togetherâ€� sellers and buyers. However, our view is that they do not because not only are they specifically excluded but they also do not meet the conditions for exemption.