Marketing and advertising: the law
Advertising codes of practice
皇冠体育appre are 2 advertising codes of practice that describe how businesses should advertise.
皇冠体育appy cover all kinds of promotional communications, depending where the advert or promotion will appear.
Non-broadcast media
皇冠体育app has rules that cover non-broadcast advertising (for example print, online), sales promotion and direct marketing (such as telesales and email).
皇冠体育app code specifies standards for accuracy and honesty that businesses must stick to, including specific conditions, such as:
- advertising to children
- causing offence
- political advertising
Broadcast media (for example TV, radio)
You must follow the , which covers issues including taste, decency and product placement.
As well as setting standards about accuracy and honesty businesses must stick to, they also have rules about things like scheduling.
General broadcasting rules
You also need to follow rules about taste, decency, product placement etc that apply to all broadcasting.
皇冠体育appse are called 鈥榖roadcast codes鈥�. Find out more about them on the .
Enforcing the rules
皇冠体育app rules are enforced by the Advertising Standards Authority (ASA).
Anyone who thinks advertising rules have been broken can within 3 months of the advert appearing.
If an advert breaks the rules, it may be withdrawn. If the product does not match the description or the advert breaks the law, you could be prosecuted.